Choosing Incentives

Choosing Incentives

The amount we recommend you pay depends on the type of research study, audience, and time commitment required. Below is some guidance on how to choose your incentive:

Tip: Try adjusting incentives for better participation

• Increase pay for senior-level professionals or high-demand skills
• Complex or sensitive topics may require higher incentives
• If recruitment is slow, raising the per-minute rate can speed up participation