Accuracy. Speed. Cost. Pick three.
AI-powered concept testing that delivers rich insights from real users in hours, not weeks —without the agency costs or painful logistics.
Instant & actionable insights that tie to your research goals
Launch in minutes
Generate bias-free projects for your customers or our global panel in minutes
Flexible interview experience
Moderate with AI, humans, or both! Only at Strella
Insights now, not later
Real-time synthesis, highlight reels, and more - integrated with your existing research
Don’t start from zero
Strella integrates and builds on your existing and independent research
Any stimuli, any use case
Embed websites, prototypes, images, videos, and ad copy to get the honest feedback you need
Consistent & scalable
Consistent, unbiased insights - scalable across any number of participants, markets and languages
Customer success
Hear it from the voices of our customers
Flexible enough to meet any team's customer research needs, and drive real & measurable impact
"We were blown away by how much benefit we saw from using Strella. It enables us to run tests more efficiently & frequently - it’s as if we’ve added a member to our team focused solely on UX."
“I was amazed by the speed to insights, how seamless it is to build discussion guides, and the AI moderator's ability to ask thoughtful follow up questions based on responses!”
"Compared to other user research tools I’ve used, Strella is smarter at uncovering the insights that truly matter. It was a mic drop moment when I played the highlight reel - hearing the insights surfaced from real users has been a game changer for us."
"Strella has enabled me to increase my research output, and the quality of insights have been accurate and actionable."
"Strella's multilingual AI moderator has allows us to connect with and gather feedback from customers we couldn't reach before. Having those insights get instantly translated and included in the synthesis and report is hugely valuable"
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“Strella makes it effortless for our team to gather continuous user feedback at a scale and frequency that was previously impossible.”
“Strella has enabled me to do fast, continuous research - I was especially impressed with how adaptive and dynamic the AI moderator was.”
“Before Strella, we only had the bandwidth and budget for 1-2 qual research projects a year. Now, our qual capabilities are fully unlocked. The change in our speed to insight has been nothing short of groundbreaking.”
"With Strella, I can streamline the entire process of planning, conducting, and reporting on a moderated test from weeks to just a few days—sometimes even just a couple of hours. It’s a game-changer!"
"Strella saved us weeks of work on our new onboarding flow. We gathered actionable insights and were able to make fast changes in just 24 hours!"
"The best UX research isn’t AI vs. Humans—it’s AI + Humans. Specifically AI + Strella. With Strella I was able to create a better analysis than on my own... In 1/10th the time."
"Before Strella, studies took weeks. Now we get insights in a day — sometimes in just a few hours. And because participants open up more with the AI moderator, the feedback is deeper and more honest. Research is now faster, richer, and easier to access across our team."
"Using Strella has significantly accelerated our research timeline! Without Strella it has taken our team a month to schedule and complete 6 interviews. With Strella we were able to run 15 interviews in less than 48 hours!"
"We were blown away by how much benefit we saw from using Strella. It enables us to run tests more efficiently & frequently - it’s as if we’ve added a member to our team focused solely on UX."
“I was amazed by the speed to insights, how seamless it is to build discussion guides, and the AI moderator's ability to ask thoughtful follow up questions based on responses!”
"Strella has enabled me to increase my research output, and the quality of insights have been accurate and actionable."
Your end-to-end consumer insights tool
Other AI Tools
Traditional Methods
Rich, qualitative insights
Yes
Varies
Varies
Unlimited scale
Yes
No
No
Collect quantitative survey data
Yes
Varies
Yes
AI & Human moderation options
Yes
Varies
Varies
Dynamic, AI interviewer (not a voice survey)
Yes
Varies
No
Results in hours, not weeks
Yes
Varies
No
Real-time synthesis & reporting (i.e., instant AI-generated highlight reels)
Yes
No
No
Integrates with existing research (i.e., upload your own calls, query existing research)
Yes
No
Yes
What can Strella unlock for your team?
Early Concept Validation
”Should we build feature A or B? Let’s test both with users today”
Competitive Positioning
”How does our service concept compare to existing solutions in the market?”
Feature Prioritization
”Which of these three feature concepts should we build first?”
Design & Message Testing
”Do users understand what this product does from the homepage design?”
Campaign & Launch Preparation
”Will this campaign concept drive the behavior change we’re targeting?”
Pricing & Packaging
”How should we package and price this new tier?”