How Daily Harvest used Strella to validate a complete DTC reinvention
Read the Daily Harvest case study
Accuracy. Speed. Cost. Pick three.
AI-powered concept testing that delivers rich insights from real users in hours, not weeks —without the agency costs or painful logistics.
Instant & actionable insights that tie to your research goals
Launch in minutes
Generate bias-free projects for your customers or our global panel in minutes
Flexible interview experience
Moderate with AI, humans, or both! Only at Strella
Insights now, not later
Real-time synthesis, highlight reels, and more - integrated with your existing research
Don’t start from zero
Strella integrates and builds on your existing and independent research
Any stimuli, any use case
Embed websites, prototypes, images, videos, and ad copy to get the honest feedback you need
Consistent & scalable
Consistent, unbiased insights - scalable across any number of participants, markets and languages
Customer Spotlight
How our customers are transforming
their businesses with Strella.
![[solidcore]](https://cdn.prod.website-files.com/66d9ac37e276b11648312b1f/6a95c3dbbe5f7526bc381fb6_6a95c396432338904ce443d8_solidcore-logo-spotlight-black.svg){kind=logo}
How [solidcore] uses Strella for Always-On Client Understanding
Read the full [solidcore] case study
How Hatch Gained Rich Qualitative Insights at the Speed of a Product Launch
Read the full Hatch case study
What can Strella unlock for your team?
Early Concept Validation
”Should we build feature A or B? Let’s test both with users today”
Competitive Positioning
”How does our service concept compare to existing solutions in the market?”
Feature Prioritization
”Which of these three feature concepts should we build first?”
Design & Message Testing
”Do users understand what this product does from the homepage design?”
Campaign & Launch Preparation
”Will this campaign concept drive the behavior change we’re targeting?”
Pricing & Packaging
”How should we package and price this new tier?”
Customer success
Hear it from the voice of our customers
Flexible enough to meet any team's customer research needs, and drive real & measurable impact
"We were blown away by how much benefit we saw from using Strella. It enables us to run tests more efficiently & frequently - it’s as if we’ve added a member to our team focused solely on UX."
“I was amazed by the speed to insights, how seamless it is to build discussion guides, and the AI moderator's ability to ask thoughtful follow up questions based on responses!”
"Not only has Strella allowed us to take on more research, it’s changed how our team shows up for our stakeholders by helping us deliver insights faster and at a scale we couldn’t before."
"Strella gave our team a rapid path to actionable insights, compressing weeks of internal analysis into just a few days. The platform helped our team move quickly on critical business decisions, and we’re looking forward to tapping into their capabilities for future digital product and UX innovation."
“Strella gave us a way to have real, open-ended conversations with our clients at scale. What might take weeks through traditional research, we can turn around in days, with enough volume to feel confident in what we're hearing.”
“The fact that we were able to have a new data set every week deepened our understanding of an entirely new growth audience and directly informed the messaging concepts we developed.”
"Before Strella, studies took weeks. Now we get insights in a day — sometimes in just a few hours. And because participants open up more with the AI moderator, the feedback is deeper and more honest. Research is now faster, richer, and easier to access across our team."
"Using Strella has significantly accelerated our research timeline! Without Strella it has taken our team a month to schedule and complete 6 interviews. With Strella we were able to run 15 interviews in less than 48 hours!"
"Strella has enabled me to increase my research output, and the quality of insights have been accurate and actionable."
Your end-to-end consumer insights tool
Other AI Tools
Traditional Methods
Rich, qualitative insights
Yes
Varies
Varies
Unlimited scale
Yes
No
No
Collect quantitative survey data
Yes
Varies
Yes
AI & Human moderation options
Yes
Varies
Varies
Dynamic, AI interviewer (not a voice survey)
Yes
Varies
No
Results in hours, not weeks
Yes
Varies
No
Real-time synthesis & reporting (i.e., instant AI-generated highlight reels)
Yes
No
No
Integrates with existing research (i.e., upload your own calls, query existing research)
Yes
No
Yes
Customer-obsessed companies already run their research with Strella
