Deliver insights that move at your speed - and fit your budget

Consumer Insights teams use Strella to transform raw consumer feedback into actionable intelligence - fast, cost-efficient, and powerful enough to make you the strategic voice in every business conversation.

How Strella helps Consumer Insights Teams

Go from interview to insight in hours

AI-powered analysis organizes themes, highlights, and quotes instantly — so you can skip the endless transcript review

Share insights your team will actually read

Create one-click highlight reels, short summaries, and shareable links that grab attention

Collaborate with your stakeholders

Tag teammates, leave notes, and keep everyone aligned on the "why" behind your findings

Recruit better participants fast

Reach real, qualified participants with our vetted panel or connect your own customers in minutes.

Use cases Consumer Insights Teams love

Creative testing

Validate campaigns or creative before you go live

Concept testing

Understand early reactions and refine positioning

Customer feedback & Brand health

Uncover real consumer sentiment in hours

Discovery Research

Validate needs, behaviors, and pain points before building

Customer Segmentation

Group customers by attitudes, behaviors, demographics, or needs

Competitive Research

Get an unbiased view into what customers really think of you vs. competitors

Customer success

Hear it from the voices of our customers

Flexible enough to meet any team's customer research needs, and drive real & measurable impact

"We were blown away by how much benefit we saw from using Strella. It enables us to run tests more efficiently & frequently - it’s as if we’ve added a member to our team focused solely on UX."
Seth Stephan
Director of Experience Design
“I was amazed by the speed to insights, how seamless it is to build discussion guides, and the AI moderator's ability to ask thoughtful follow up questions based on responses!”
Sarika Patel
Senior Researcher, Consumer Insights
"Compared to other user research tools I’ve used, Strella is smarter at uncovering the insights that truly matter. It was a mic drop moment when I played the highlight reel - hearing the insights surfaced from real users has been a game changer for us."
Bret Dennis
Director of SEO & Organic Growth
"Strella has enabled me to increase my research output, and the quality of insights have been accurate and actionable."
Becca Flores
UX Researcher
"Strella's multilingual AI moderator has allows us to connect with and gather feedback from customers we couldn't reach before. Having those insights get instantly translated and included in the synthesis and report is hugely valuable"
Joe Sioufi
Lead Product Designer
“Strella makes it effortless for our team to gather continuous user feedback at a scale and frequency that was previously impossible.”
James Evans
Co-Founder & CEO
“Strella has enabled me to do fast, continuous research - I was especially impressed with how adaptive and dynamic the AI moderator was.”
Luke Armstrong
Founder, Design Agency
“Before Strella, we only had the bandwidth and budget for 1-2 qual research projects a year. Now, our qual capabilities are fully unlocked. The change in our speed to insight has been nothing short of groundbreaking.”
Casey Greulich
Senior Director, Consumer Insights
"With Strella, I can streamline the entire process of planning, conducting, and reporting on a moderated test from weeks to just a few days—sometimes even just a couple of hours. It’s a game-changer!"
Adeel Fahimullah
Head of Product Design
"Strella saved us weeks of work on our new onboarding flow. We gathered actionable insights and were able to make fast changes in just 24 hours!"
Jack Jundanian
GM of New Verticals
"The best UX research isn’t AI vs. Humans—it’s AI + Humans. Specifically AI + Strella. With Strella I was able to create a better analysis than on my own... In 1/10th the time."
Adam Root
Chief Product Officer
"Before Strella, studies took weeks. Now we get insights in a day — sometimes in just a few hours. And because participants open up more with the AI moderator, the feedback is deeper and more honest. Research is now faster, richer, and easier to access across our team."
Brian Santiago
Senior Product Design Manager
"Using Strella has significantly accelerated our research timeline! Without Strella it has taken our team a month to schedule and complete 6 interviews. With Strella we were able to run 15 interviews in less than 48 hours!"
Julie Griffin
Product Designer
"We were blown away by how much benefit we saw from using Strella. It enables us to run tests more efficiently & frequently - it’s as if we’ve added a member to our team focused solely on UX."
Seth Stephan
Director of Experience Design
“I was amazed by the speed to insights, how seamless it is to build discussion guides, and the AI moderator's ability to ask thoughtful follow up questions based on responses!”
Sarika Patel
Senior Researcher, Consumer Insights
"Strella has enabled me to increase my research output, and the quality of insights have been accurate and actionable."
Becca Flores
UX Researcher