How Daily Harvest used Strella to validate a complete DTC reinvention
Read the Daily Harvest case study
The AI-powered customer research platform
AI-moderated interviews and instant synthesis, powering smarter & faster decisions
Customer-obsessed companies already run their research with Strella
Key features
Your end-to-end customer insights tool
Supercharge every step of the customer research journey for smarter decisions in hours, not weeks
Real-time synthesis
Analyze interviews in real-time, with insights tailored to your objectives, backed by underlying verbatims and highlight clips
Query for insights
Ask any question for instant insights and actionable recommendations. Search across specific sessions, or your full repository
Upload interviews
Upload your previously recorded interviews for immediate synthesis, whether it's for a single call or an entire project
Instant highlight reel
Auto-generated verbatims directly from your customers across key themes, shareable across the whole team
Research repository
Store all interviews, both AI and human-moderated, for easy team access
AI-generated interview guide
Our model is trained to mitigate bias, with interview questions tailored to your environment & objectives
AI-moderated interviews
Delivering human insights at scale
Your interview questions guide the discussion, with real-time adjustments based on participant responses
Dynamic follow ups
Dig deeper on the topics
that matter most
that matter most
Multilingual
Choose language & voice most
suitable for your audience
suitable for your audience
Screen & video recording
Watch users interact with
your embedded stimuli
your embedded stimuli
Available 24/7
Interview moderation
anytime and in any time zone
anytime and in any time zone
Unlimited scale
Run as many interviews
as you want, all at once
as you want, all at once
Desktop & mobile
Let participants interview
at work, home, or on-the-go
at work, home, or on-the-go
Customer success
Hear it from the voice of our customers
Flexible enough to meet any team's customer research needs, and drive real & measurable impact
"We were blown away by how much benefit we saw from using Strella. It enables us to run tests more efficiently & frequently - it’s as if we’ve added a member to our team focused solely on UX."
“I was amazed by the speed to insights, how seamless it is to build discussion guides, and the AI moderator's ability to ask thoughtful follow up questions based on responses!”
"Not only has Strella allowed us to take on more research, it’s changed how our team shows up for our stakeholders by helping us deliver insights faster and at a scale we couldn’t before."
"Strella gave our team a rapid path to actionable insights, compressing weeks of internal analysis into just a few days. The platform helped our team move quickly on critical business decisions, and we’re looking forward to tapping into their capabilities for future digital product and UX innovation."
“Strella gave us a way to have real, open-ended conversations with our clients at scale. What might take weeks through traditional research, we can turn around in days, with enough volume to feel confident in what we're hearing.”
“The fact that we were able to have a new data set every week deepened our understanding of an entirely new growth audience and directly informed the messaging concepts we developed.”
"Before Strella, studies took weeks. Now we get insights in a day — sometimes in just a few hours. And because participants open up more with the AI moderator, the feedback is deeper and more honest. Research is now faster, richer, and easier to access across our team."
"Using Strella has significantly accelerated our research timeline! Without Strella it has taken our team a month to schedule and complete 6 interviews. With Strella we were able to run 15 interviews in less than 48 hours!"
"Strella has enabled me to increase my research output, and the quality of insights have been accurate and actionable."
Customer success
Hear it from the voices of our customers
Flexible enough to meet any team's customer research needs, and drive real & measurable impact
"We were blown away by how much benefit we saw from using Strella. It enables us to run tests more efficiently & frequently - it’s as if we’ve added a member to our team focused solely on UX."
“I was amazed by the speed to insights, how seamless it is to build discussion guides, and the AI moderator's ability to ask thoughtful follow up questions based on responses!”
"Compared to other user research tools I’ve used, Strella is smarter at uncovering the insights that truly matter. It was a mic drop moment when I played the highlight reel - hearing the insights surfaced from real users has been a game changer for us."
"Strella has enabled me to increase my research output, and the quality of insights have been accurate and actionable."
"Strella's multilingual AI moderator has allows us to connect with and gather feedback from customers we couldn't reach before. Having those insights get instantly translated and included in the synthesis and report is hugely valuable"
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“Strella makes it effortless for our team to gather continuous user feedback at a scale and frequency that was previously impossible.”
“Strella has enabled me to do fast, continuous research - I was especially impressed with how adaptive and dynamic the AI moderator was.”
“Before Strella, we only had the bandwidth and budget for 1-2 qual research projects a year. Now, our qual capabilities are fully unlocked. The change in our speed to insight has been nothing short of groundbreaking.”
"With Strella, I can streamline the entire process of planning, conducting, and reporting on a moderated test from weeks to just a few days—sometimes even just a couple of hours. It’s a game-changer!"
"Strella saved us weeks of work on our new onboarding flow. We gathered actionable insights and were able to make fast changes in just 24 hours!"
"Using Strella has significantly accelerated our research timeline! Without Strella it has taken our team a month to schedule and complete 6 interviews. With Strella we were able to run 15 interviews in less than 48 hours!"
"The best UX research isn’t AI vs. Humans—it’s AI + Humans. Specifically AI + Strella. With Strella I was able to create a better analysis than on my own... In 1/10th the time."
"Before Strella, studies took weeks. Now we get insights in a day — sometimes in just a few hours. And because participants open up more with the AI moderator, the feedback is deeper and more honest. Research is now faster, richer, and easier to access across our team."
Multimedia
Test any stimuli, for any use case
Embed any stimuli, with screen and video recording capabilities to capture participants' real-time reactions and interactions
Multimedia
Test any stimuli, for any use case
Embed any stimuli, with screen and video recording capabilities to capture users' real-time reactions and interactions
Recruit participants
Recruit from our global panel
of over 8 million participants
of over 8 million participants
Streamlined incentives
Seamlessly pay incentives
directly from the platform
directly from the platform
Unlimited users
Collaborate and
share across your entire team
share across your entire team
Flexible pricing
Usage based pricing tiers
to meet every teams’ needs
to meet every teams’ needs
Dedicated support
Account support with you
every step of the way
every step of the way
Safe & secure
Adherence to SOC-II and GDPR security standards
Case studies
Results that speak
for themselves
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How [solidcore] uses Strella for Always-On Client Understanding
Read the full [solidcore] case study
How Hatch Gained Rich Qualitative Insights at the Speed of a Product Launch
Read the full Hatch case study