Human insights
in hours, not weeks

AI-moderated interviews and instant synthesis, powering smarter & faster decisions

Create your study in minutes

Just outline your research objectives, and AI will generate your customized, expert-quality interview guide - free for you to edit & embed any stimuli

AI-generated discussion guide
Make & publish edits at anytime
Expertly trained to mitigate bias
Embed & test any stimuli

Launch without the logistics

Just press go and let us handle the recruitment, incentives and scheduling - so you can focus your time on the highest-impact activities

Access to global recruitment panel
Interview your own customers
Automated scheduling
Available 24/7 at unlimited scale

Run AI-moderated interviews

Lead your own interviews to get that firsthand customer empathy or let our AI-moderator take the reins to multiply your speed & scale

Dynamic follow-up questions
Moderate in any language
Interview on desktop or mobile
Screen recording capability

Analyze interviews in real-time

Instant, customizable & actionable project insights that tie to your research goals and update in real time, so your team can make more informed decisions in hours, not weeks.

Upload your previous interviews
AI-generated highlight reel
Query for instant insights
Consolidated research repository

AI-moderated interviews

Delivering human insights at scale

Your interview questions guide the discussion, with real-time adjustments based on participant responses

ai-moderated user interview

Dynamic follow ups

Dig deeper on the topics
that matter most

Multilingual

Choose language & voice most
suitable for your audience

Screen & video recording

Watch users interact with
your embedded stimuli

Available 24/7

Interview moderation
anytime and in any time zone

Unlimited scale

Run as many interviews
as you want, all at once

Desktop & mobile

Let participants interview
at work, home, or on-the-go
“Convenience is key. I'll be much more likely to provide feedback when companies make it fun & flexible like this.”
Debra Y.
Research Participant

Multimedia

Test any stimuli, for any use case

Embed any stimuli, with screen and video recording capabilities to capture participants' real-time reactions and interactions

concept testing

Multimedia

Test any stimuli, for any use case

Embed any stimuli, with screen and video recording capabilities to capture users' real-time reactions and interactions

Key features

Your end-to-end customer insights tool

Supercharge every step of the customer research journey for smarter decisions in hours, not weeks

Real-time synthesis

Analyze interviews in real-time, with insights tailored to your objectives, backed by underlying verbatims and highlight clips
voice of the customer
platform for customer data analysis

Query for insights

Ask any question for instant insights and actionable recommendations
voice of the customer tool

Upload interviews

Upload your previously recorded interviews for immediate synthesis, whether it's for a single call or an entire project

Instant highlight reel

Auto-generated verbatims directly from your customers across key themes, shareable across the whole team
in-depth customer interview
research repository

Research repository

Store all interviews, both AI and human-moderated, for easy team access
interview guide for qualitative research

AI-generated interview guide

Our model is trained to mitigate bias, with interview questions tailored to your environment & objectives

Recruit participants

Recruit from our global panel
of over 3 million participants

Streamlined incentives

Seamlessly pay incentives
directly from the platform

Unlimited users

Collaborate and
share across your entire team

Flexible pricing

Usage based pricing tiers
to meet every teams’ needs

Dedicated support

Account support with you
every step of the way

Safe & secure

Adherence to SOC-II and
HIPAA security standards
“It was a really good experience. You asked very good questions and you really understood me”
Kennedi E.
Research Participant

Results

Results that speak
for themselves

We've conducted our own customer research, and the data reveals benefits for both research teams and their participants

ai powered insights

Your team

10x faster research

The days of trading off between high-quality research and speed are over. Get the speed of a survey, with richness of a moderated interview

30% higher response rates

Boost response rates by providing convenience for respondents, while also freeing up your time. No more waiting on no shows!

Never miss the market

Make more informed decisions, faster. Avoid the revenue loss from delayed launches, and the sunk costs incurred when research is skipped

Your participants

90% respondent NPS

Talking to an AI moderator is easy and fun! See for yourself by trying a sample interview

Flexible and convenient

Everyone has the opportunity to share feedback - including across time zones, languages, and even outside of working hours

Judgement-free environment

No need to dress up or worry about saying the right thing - AI moderation ensures a judgement-free environment for everyone
user interviews

Customer success

Hear it from the voices of our customers

Flexible enough to meet any team's customer research needs, and drive real & measurable impact

"We were blown away by how much benefit we saw from using Strella. It enables us to run tests more efficiently & frequently - it’s as if we’ve added a member to our team focused solely on UX."
Seth Stephan
Director of Experience Design
“I was amazed by the speed to insights, how seamless it is to build discussion guides, and the AI moderator's ability to ask thoughtful follow up questions based on responses!”
Sarika Patel
Senior Researcher, Consumer Insights
"Strella has enabled me to increase my research output, and the quality of insights have been accurate and actionable."
Becca Flores
UX Researcher
“Strella makes it effortless for our team to gather continuous user feedback at a scale and frequency that was previously impossible.”
James Evans
Co-Founder & CEO
“Strella has enabled me to do fast, continuous research - I was especially impressed with how adaptive and dynamic the AI moderator was.”
Luke Armstrong
Founder, Design Agency
“Before Strella, we only had the bandwidth and budget for 1-2 qual research projects a year. Now, our qual capabilities are fully unlocked. The change in our speed to insight has been nothing short of groundbreaking.”
Casey Greulich
Senior Director, Consumer Insights
"With Strella, I can streamline the entire process of planning, conducting, and reporting on a moderated test from weeks to just a few days—sometimes even just a couple of hours. It’s a game-changer!"
Adeel Fahimullah
Head of Product Design
"Strella saved us weeks of work on our new onboarding flow. We gathered actionable insights and were able to make fast changes in just 24 hours!"
Jack Jundanian
GM of New Verticals
"Using Strella has significantly accelerated our research timeline! Without Strella it has taken our team a month to schedule and complete 6 interviews. With Strella we were able to run 15 interviews in less than 48 hours!"
Julie Griffin
Product Designer
"We were blown away by how much benefit we saw from using Strella. It enables us to run tests more efficiently & frequently - it’s as if we’ve added a member to our team focused solely on UX."
Seth Stephan
Director of Experience Design
“I was amazed by the speed to insights, and the fact that we can moderate interviews in multiple languages is a true game changer for us.”
Sarika Patel
Senior Researcher, Consumer Insights
"Strella has enabled me to increase my research output, and the quality of insights have been accurate and actionable."
Becca Flores
UX Researcher

Customer success

Hear it from the voices of our customers

Flexible enough to meet any team's customer research needs, and drive real & measurable impact

"We were blown away by how much benefit we saw from using Strella. It enables us to run tests more efficiently & frequently - it’s as if we’ve added a member to our team focused solely on UX."
Seth Stephan
Director of Experience Design
“I was amazed by the speed to insights, how seamless it is to build discussion guides, and the AI moderator's ability to ask thoughtful follow up questions based on responses!”
Sarika Patel
Senior Researcher, Consumer Insights
"Strella has enabled me to increase my research output, and the quality of insights have been accurate and actionable."
Becca Flores
UX Researcher
“Strella makes it effortless for our team to gather continuous user feedback at a scale and frequency that was previously impossible.”
James Evans
Co-Founder & CEO
“Strella has enabled me to do fast, continuous research - I was especially impressed with how adaptive and dynamic the AI moderator was.”
Luke Armstrong
Founder, Design Agency
“Before Strella, we only had the bandwidth and budget for 1-2 qual research projects a year. Now, our qual capabilities are fully unlocked. The change in our speed to insight has been nothing short of groundbreaking.”
Casey Greulich
Senior Director, Consumer Insights
"With Strella, I can streamline the entire process of planning, conducting, and reporting on a moderated test from weeks to just a few days—sometimes even just a couple of hours. It’s a game-changer!"
Adeel Fahimullah
Lead Product Designer
"Strella saved us weeks of work on our new onboarding flow. We gathered actionable insights and were able to make fast changes in just 24 hours!"
Jack Jundanian
GM of New Verticals
"Using Strella has significantly accelerated our research timeline! Without Strella it has taken our team a month to schedule and complete 6 interviews. With Strella we were able to run 15 interviews in less than 48 hours!"
Julie Griffin
Product Designer