How Daily Harvest used Strella to reinvent their DTC business without a dedicated research team. Through over 100+ interviews across concept validation, usability testing, customer discovery and business model testing, Daily Harvest’s digital transformation has doubled the growth of their business.
Validate your investment thesis before committing. Pre-LOI voice of the customer — 30+ expert interviews, in 10 days. For mid-market PE deal teams without in-house researchers.
Market and customer research for brands making high-stakes decisions. Full-service engagements from scoping through executive readout — for consumer and B2B companies.
Understand a new segment, geography, or buyer before you build. Outside-in insight that shapes strategy before spend.
When a board presentation, IC memo, or market assessment requires data you don't have time to gather yourself.
Flexible enough to meet any team's customer research needs, and drive real & measurable impact
"We were blown away by how much benefit we saw from using Strella. It enables us to run tests more efficiently & frequently - it’s as if we’ve added a member to our team focused solely on UX."
“I was amazed by the speed to insights, how seamless it is to build discussion guides, and the AI moderator's ability to ask thoughtful follow up questions based on responses!”
"Compared to other user research tools I’ve used, Strella is smarter at uncovering the insights that truly matter. It was a mic drop moment when I played the highlight reel - hearing the insights surfaced from real users has been a game changer for us."
"Strella has enabled me to increase my research output, and the quality of insights have been accurate and actionable."
"Strella's multilingual AI moderator has allows us to connect with and gather feedback from customers we couldn't reach before. Having those insights get instantly translated and included in the synthesis and report is hugely valuable"
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“Strella makes it effortless for our team to gather continuous user feedback at a scale and frequency that was previously impossible.”
“Strella has enabled me to do fast, continuous research - I was especially impressed with how adaptive and dynamic the AI moderator was.”
“Before Strella, we only had the bandwidth and budget for 1-2 qual research projects a year. Now, our qual capabilities are fully unlocked. The change in our speed to insight has been nothing short of groundbreaking.”
"With Strella, I can streamline the entire process of planning, conducting, and reporting on a moderated test from weeks to just a few days—sometimes even just a couple of hours. It’s a game-changer!"
"Strella saved us weeks of work on our new onboarding flow. We gathered actionable insights and were able to make fast changes in just 24 hours!"
"The best UX research isn’t AI vs. Humans—it’s AI + Humans. Specifically AI + Strella. With Strella I was able to create a better analysis than on my own... In 1/10th the time."
"Before Strella, studies took weeks. Now we get insights in a day — sometimes in just a few hours. And because participants open up more with the AI moderator, the feedback is deeper and more honest. Research is now faster, richer, and easier to access across our team."
"Using Strella has significantly accelerated our research timeline! Without Strella it has taken our team a month to schedule and complete 6 interviews. With Strella we were able to run 15 interviews in less than 48 hours!"
"We were blown away by how much benefit we saw from using Strella. It enables us to run tests more efficiently & frequently - it’s as if we’ve added a member to our team focused solely on UX."
“I was amazed by the speed to insights, how seamless it is to build discussion guides, and the AI moderator's ability to ask thoughtful follow up questions based on responses!”
"Strella has enabled me to increase my research output, and the quality of insights have been accurate and actionable."
