Using Comparisons in Analysis

Add Comparison: Segment and Filter Your Insights

The Add Comparison feature lets you view differences across participant groups — by screener questions or in-call survey responses — directly within your analysis view. It’s a fast way to segment your qualitative data without exporting or creating new projects.

How to use it

1. Go to your Analysis view.
2. Click Add Comparison in the top right corner.
3. Choose the variable you want to compare by:
   • Screener question (e.g., “Have you used this product before?”)
   • In-call survey question (e.g., “How would you rate your experience?”)
4. Select the response options or groups to include (e.g., Yes vs No, Low vs High).
5. Strella automatically filters your insights, themes, and quotes by those groups.
6. Toggle comparisons on/off or switch variables to explore different segments.

What you’ll see

• Charts and themes update automatically for each comparison group.
• Verbatims are labeled by segment (e.g., “Screener: Experienced Users”).
• Frequency counts and sentiment summaries appear side by side.

Use cases

• Identify how different audiences respond to the same concept.
• Spot differences in sentiment, needs, or behavior across key groups.
• Build sharper recommendations (e.g., “New users emphasize ease of use; experienced users focus on customization”).