Navigating The Analysis Tab

Navigating The Analysis Tab

Once sessions have begun coming in, you can start analyzing results. On the analysis tab, you have two view options: the objective analysis, and the question-by-question analysis. Let’s dive into each:

Objective View

The objective analysis takes the research objectives you laid out when you created your research study, and analyzes participant responses to pull out key themes related to each of your research objectives. You can navigate between research objectives by selecting the drop down menu. When you click into a key theme, you can watch the associated highlight reel, read session notes, and understand overall sentiment.

As a reminder, you can edit your research objectives at anytime by following these steps:

1. Click the gear icon to navigate to settings
2. Select 'Research Plan'
3. Edit your research objectives
4. Save the updated settings

Question view

The question-by-question analysis takes each question, task, or other stimuli in your question guide and analyzes participant responses to pull out key themes by question. You can navigate between questions by selecting the drop down menu. When you click into a key theme, you can watch the associated highlight reel, read session notes, and understand overall sentiment for that particular question.

For both the objective and question analysis views, you can ‘save’ any key themes you find particularly important or interesting by clicking the star icon. Any key themes you ‘star’ will be saved in the ‘Saved’ tab, which represents your insights board.

Add Comparison tool

The Add Comparison feature lets you view differences across participant groups — by screener questions or in-call survey responses — directly within your analysis view. It’s a fast way to segment your qualitative data without exporting or creating new projects.

How to use it

1. Go to your Analysis view.
2. Click Add Comparison in the top right corner.
3. Choose the variable you want to compare by:
   • Screener question (e.g., “Have you used this product before?”)
   • In-call survey question (e.g., “How would you rate your experience?”)
4. Select the response options or groups to include (e.g., Yes vs No, Low vs High).
5. Strella automatically filters your insights, themes, and quotes by those groups.
6. Toggle comparisons on/off or switch variables to explore different segments.

What you’ll see

• Charts and themes update automatically for each comparison group.
• Verbatims are labeled by segment (e.g., “Screener: Experienced Users”).
• Frequency counts and sentiment summaries appear with segments.

Use cases

• Identify how different audiences respond to the same concept.
• Spot differences in sentiment, needs, or behavior across key groups.
• Build sharper recommendations (e.g., “New users emphasize ease of use; experienced users focus on customization”).