Book a demoRun 100 consumer interviews by tomorrow morning.
Strella is your AI research partner. Test concepts, claims and flavors with real consumers, and get the themes, quotes and video highlights that explain the why, overnight.
Shoppers reject a "50 billion live cultures" claim on arithmetic grounds, and some start to distrust the brand behind it.
Your next launch can't wait six weeks for a focus group.
- Weeks to recruit, field and analyze
- A handful of people in a room
- Hours of transcripts to read before you see a pattern
- Results by the next morning
- Hundreds of one-on-one interviews, running in parallel
- Themes, quotes and highlight reels, ready to share
From first idea to the shelf, ask consumers along the way.
Concept testing
See which ideas win, and why, before you invest in the launch.
Claims & packaging
Find the claims shoppers believe and the callouts that get your product picked up.
Flavor & innovation
Hear what consumers are craving but can't find on shelf today.
Shopper journey & occasions
Understand when, where and why your product gets chosen.
Brand tracking
Track how consumers feel about you over time, in their own words.
Creative testing
Validate campaigns and creative before they go live.
Ask today. Know tomorrow.
Ask your question
Strella drafts an unbiased discussion guide in minutes. Edit it or launch it as is.
Reach the right consumers
Interview your own customers or recruit from a global panel of 100M+ consumers, in 46+ languages.
Wake up to answers
AI moderators dig into the why. By morning you have themes, quotes and video highlight reels.
Building product within a month of the first study.
With no in-house researcher and no agency budget, Daily Harvest's product team used Strella to test four product directions head-to-head, then usability-tested its new cart before launch.
Questions CPG teams ask us
What is AI moderation?
AI moderation is a new research methodology. It brings the depth of a one-on-one interview to hundreds of consumers at once, with smart follow-up questions that get to the why behind every answer. Many participants find it easy to open up: Daily Harvest saw consumers share candid, detailed feedback.
Who are the participants?
Your own customers, or real consumers from our global panel partners of 100M+ people, filtered to your exact criteria.
How fast is it, really?
Interviews run around the clock and across time zones, so most teams have results by the next morning.
Do I need an insights or research team?
No. For teams without an insights or reearch function. Strella helps you build the guide, run the interviews and synthesize the results.
Is my data secure?
We never train on your data. Strella is SOC 2 compliant and GDPR ready, and supports SSO.
Your consumers have the answers. Get them by morning.
See how CPG teams use Strella to make faster, more confident decisions.