Live webinar · Wed, Oct 21 · 4:00 PM ET / 1:00 PM PT
Research Beyond the Researcher: Inside ERGO Next's Research Model
Jordan Brinkman, Lead UX Researcher at ERGO Next, and Kate Towsey of The Research Ops Review on reaching a whole product org with a lean research team: what to hand to PMs and designers, what stays researcher-led, and where AI moderation earns its place. Jordan demos how he uses Strella today and the tradeoffs behind each call. Hosted by Maya Kennedy from the Strella team.
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Jordan Brinkman
Lead UX Researcher, ERGO Next
Kate Towsey
The Research Ops Review
What You'll Leave With
1
A model for what to hand off
Which research PMs and designers can run on their own, which stays with the research team, and how Jordan draws the line.
2
A live look at the tradeoffs
Jordan runs a real study in Strella on screen: where AI moderation helps, where he steps in, and what he doesn't delegate.
3
A first step you can take
Kate's crawl / walk / run path to provide insight into whether AI moderated interviews are the right first step for your team.
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Speakers
Jordan Brinkman
Lead UX Researcher, ERGO Next
Sole UX Researcher owning end-to-end research and operations across all teams.
Kate Towsey
The Research Ops Review
Author of Research That Scales and editor-in-chief of The ResearchOps Review.
Maya Kennedy
Host · Strella
Customer Operations at Strella. Former UX Researcher at Hatch & True Ventures.
Agenda
0:00
Welcome & intro. The capacity problem, and why expanding research needs guardrails.
0:05
Inside ERGO Next's model. What research owns, what PMs and designers run, and how enablement works today.
0:25
Live demo. Jordan runs a real study in Strella, from setup to analysis to what goes to stakeholders, and the tradeoffs along the way.
0:40
Boundaries and lessons. From Jordan alongside Kate's ResearchOps lens. What to enable, what stays researcher-led, and how to check quality.
0:50
Your questions. Open Q&A with Jordan and Kate.
Who It's For
- UX researchers and insights leads who support more teams than they can personally serve
- Research and Research Operations leaders deciding what tools would best serve their teams
- Product and design leaders who want their teams to start doing more research
- Anyone weighing AI moderation and unsure where it fits into their research workflows
Wed, Oct 21 · 4:00 PM ET / 1:00 PM PT