AI-powered due diligence, delivered by consultants
Strella’s advisory team runs voice of the customer dilligence for PE firms — in days, not weeks. AI-moderated interviews combined with Strella’s full service consultants replace manual expert calls and expensive survey panels so your team can validate your investment thesis before committing.
Investment-grade insights at a fraction of the cost and time
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Validate in days, not weeks
Run 30+ interviews in a 10-day engagement all handled by Strella - no scheduling logistics, no back-and-forth with expert networks
Talk to the right people
Reach the right specialists through Strella's network of experts and panels
Unbiased, consistent data
AI moderation ensures every participant gets the same depth of questioning, no interviewer variability across 30+ calls
Rich qualitative + quantitative
Go beyond surveys and get verbatim quotes, sentiment analysis, and quantifiable themes with citations in one study
Diligence-ready deliverables
Executive ready decks that include highlight reels, and exportable reports that plug directly into IC memos
White glove service
Strella’s senior team of former consultants owns the engagement with your team end-to-end
Customer success
Hear it from the voice of our customers
Flexible enough to meet any team's customer research needs, and drive real & measurable impact
"We were blown away by how much benefit we saw from using Strella. It enables us to run tests more efficiently & frequently - it’s as if we’ve added a member to our team focused solely on UX."
“I was amazed by the speed to insights, how seamless it is to build discussion guides, and the AI moderator's ability to ask thoughtful follow up questions based on responses!”
"Not only has Strella allowed us to take on more research, it’s changed how our team shows up for our stakeholders by helping us deliver insights faster and at a scale we couldn’t before."
"Strella gave our team a rapid path to actionable insights, compressing weeks of internal analysis into just a few days. The platform helped our team move quickly on critical business decisions, and we’re looking forward to tapping into their capabilities for future digital product and UX innovation."
“Strella gave us a way to have real, open-ended conversations with our clients at scale. What might take weeks through traditional research, we can turn around in days, with enough volume to feel confident in what we're hearing.”
“The fact that we were able to have a new data set every week deepened our understanding of an entirely new growth audience and directly informed the messaging concepts we developed.”
"Before Strella, studies took weeks. Now we get insights in a day — sometimes in just a few hours. And because participants open up more with the AI moderator, the feedback is deeper and more honest. Research is now faster, richer, and easier to access across our team."
"Using Strella has significantly accelerated our research timeline! Without Strella it has taken our team a month to schedule and complete 6 interviews. With Strella we were able to run 15 interviews in less than 48 hours!"
"Strella has enabled me to increase my research output, and the quality of insights have been accurate and actionable."
Customer-obsessed companies already run their research with Strella
Why PE firms choose Strella for diligence
Traditional Firm
Firm-Led Expert Interviews
Time to Insights
Days (10-day engagement)
Weeks
Weeks
Interview volume per study
30+
15-20
5-20 calls
Consistent, unbiased moderation
Yes — AI removes variability
No — varies by interviewer
N/A
Qualitative + quantitative
Yes — themes, sentiment, quant in one study
Qualitative only
Qualitative only
Integrated analysis & synthesis
Yes — real-time
Yes, at 5-10x the cost
No
Executive ready deliverable
Yes — former consultants prepare MBB quality decks
Yes at 5-10x the cost
Analysts must create deliverables manually
Cost
$$
$$$$
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