Researcher FAQ

The short answer is no! Strella works equally well for both B2B and B2C studies. Strella provides convenient and flexible scheduling, so both B2C and B2B participants can take the AI-moderated interview whenever it works best for them. The AI-moderator conducts dynamic and deep conversations, to ensure you receive detailed and insightful responses from participants. You can also train the AI on your business and provide it with any context needed, and it can be moderated in up to 55 languages!

We have found that participants are very comfortable interviewing with an AI-moderator! Participants can converse with the AI-moderator just like they would with a human, but this way removed the pressure of interacting with an actual person. They can share feedback anytime, and anywhere, and we find participants often share more honest opinions as they are not worried about being judged.

Strella's AI-moderated interviews work well with all types of interviews - whether they are long and detailed interviews, short interviews, or interviews taken in multiple sessions! AI-moderated interviews reduce overhead burden and cost, meaning there's no 'ideal length', you can run any interview length without worry of wasting time or money!

That's a great question - it can be worrisome trying to ensure you get high quality participants. There are many things happening behind the scenes to ensure your participants are who they say they are. (1) Verification checks - participants undergo email, phone and IP address verification. (2) Consistency monitoring - screener responses are analyzed for red flags. (3) Researcher feedback - you can review sessions before paying participants and remove and fraudulent sessions. (4) See behind the screen - unlike surveys, you can see participants' videos.

Yes - Strella offers two ways to source candidates to ensure you’re able to reach those hard to find, niche audiences! You have the option to bring your own customers / participants, or you can use Strella's partner panels. Our recruitment partners go through a 4 step process to ensure high quality participants, no matter how niche the audience is. (1) They match participants to your research study's targeting criteria. (2) You can review participant screener responses before inviting them. (3) You can tap into our partners' referral network for hard to find participants. (4) You can boost your project to ensure even the most niche audiences are found.

There are several things that make AI-moderated interviews flexible. (1) You can recruit any number of participants, whether it's 5 or 500. (2) You can conduct the interview in any language, and of any length. (3) You can have participants take the interview on mobile or desktop. (4) The AI interview is built for iterative testing - launch the study with a few participants, then you can review sessions, revise the guide, and launch the study to new participants! (5) Use as much (or as little) AI support as you want!