Strella vs. Conveo: how the two AI research platforms compare

Both platforms run AI-moderated interviews, recruit participants, and analyze qualitative data. Key differences between the two platforms include Strella's flexible pricing, human moderation feature, depth of analysis, and breadth of audience reach.

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Strella’s annual plans start at a lower price point and can be scaled from one team to a full enterprise rollout. Strella users can run human-led, hybrid, or fully AI-moderated studies. Strella also includes in-depth analytics such as journey maps, usability heatmaps, and task analytics, plus expert-network recruiting for hard-to-reach B2B audiences.

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Conveo runs AI-moderated interviews for large enterprises at a six-figure annual floor, primarily for consumer insights teams at CPG brands.

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Let’s dig deeper to see which research platform is right for your team.

Strella
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Strella vs Conveo

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Strella

Best for Teams

  • Of any size, from lean teams to enterprise customers
  • Who want a simple, intuitive platform
  • Who are focusing on consumer insights or UX research across any industry
  • Who want strong analytical tools, task by task analysis and tests such as card sorting, tree testing and heatmaps
  • Who want access to hard-to-reach audiences through expert networks
  • Who want to run human-led, hybrid, or fully AI-moderated studies
Strella vs Conveo

Best for Teams

  • That are looking for enterprise-scale solutions
  • Who don’t mind a more complex platform with a steeper learning curve
  • Who are primarily focused on consumer insights in the CPG industry
  • Who do not plan to rely heavily on AI analysis
  • Who are running research only with general consumer or B2B audiences
  • Who only want to run AI-moderated interviews

Where Strella leads

Built for teams of every size

Scale from a single project to a full enterprise rollout, with a low, flexible entry point. Conveo is built for large enterprises.

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Simple and intuitive to use platform

A clean, intuitive interface that your team can pick up in minutes. Conveo’s platform is less user friendly and requires extensive onboarding.

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Diversity across teams and industries

Strella supports both consumer insights and UX research teams across a range of industries. Conveo is focused primarily on consumer insights, and mostly serves CPG brands.

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In-depth analytics

Navigation path mapping, usability heatmaps, and task analytics included in addition to AI-generated charts and reports. Conveo’s analysis is primarily comprised of text and simple charts.

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Combine AI moderation with live, human-led research (in beta)

Run fully human moderated studies in addition to existing AI-moderated offerings. Conveo only runs AI-moderated sessions.

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Access to expert networks for hard-to-reach B2B audiences

Recruit hard-to-reach professionals and specialists through integrated expert networks, on top of standard panels. Conveo recruits through consumer and market panels only.

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Value-aligned pricing

Pay only for the research you use, with a low entry point and no minimum commitment. Conveo’s commercial plans start at a six-figure annual floor.

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Both platforms include

✓  AI-drafted study guides & question generation

✓  Recruitment & panelist quality control

✓  MCP + API access

✓  40+ languages with auto-translation

✓  Grounded AI analysis — chat with your data & reports

✓  Enterprise-grade security & compliance (SOC 2, GDPR)

Customer success

Hear it from the voice of our customers

Flexible enough to meet any team's customer research needs, and drive real & measurable impact

"We were blown away by how much benefit we saw from using Strella. It enables us to run tests more efficiently & frequently - it’s as if we’ve added a member to our team focused solely on UX."
Seth Stephan
Director of Experience Design
“I was amazed by the speed to insights, how seamless it is to build discussion guides, and the AI moderator's ability to ask thoughtful follow up questions based on responses!”
Sarika Patel
Head of Product Research
"Not only has Strella allowed us to take on more research, it’s changed how our team shows up for our stakeholders by helping us deliver insights faster and at a scale we couldn’t before."
Greg Roble
Product Research Manager
"Strella gave our team a rapid path to actionable insights, compressing weeks of internal analysis into just a few days. The platform helped our team move quickly on critical business decisions, and we’re looking forward to tapping into their capabilities for future digital product and UX innovation."
Jackson Mlawer
Head of Product & Technology
“Strella gave us a way to have real, open-ended conversations with our clients at scale. What might take weeks through traditional research, we can turn around in days, with enough volume to feel confident in what we're hearing.”
Gillian Almeida
VP of Strategy & Insights
“The fact that we were able to have a new data set every week deepened our understanding of an entirely new growth audience and directly informed the messaging concepts we developed.”
Amanda Amyx
Senior Director, Design & Research
"Before Strella, studies took weeks. Now we get insights in a day — sometimes in just a few hours. And because participants open up more with the AI moderator, the feedback is deeper and more honest. Research is now faster, richer, and easier to access across our team."
Brian Santiago
Head of Design
"Using Strella has significantly accelerated our research timeline! Without Strella it has taken our team a month to schedule and complete 6 interviews. With Strella we were able to run 15 interviews in less than 48 hours!"
Julie Griffin
Product Designer
"Strella has enabled me to increase my research output, and the quality of insights have been accurate and actionable."
Becca Flores
UX Researcher
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Frequently asked questions

What is the main difference between Strella and Conveo?

Strella runs human-led, hybrid, and fully AI-moderated studies for teams of any size, with flexible pricing based on company size, needs, and usage, plus journey maps, usability heatmaps, task analytics, and expert-network recruiting. Conveo runs AI-moderated interviews for large enterprises at a six-figure annual floor, primarily for consumer insights teams at CPG brands, with analysis delivered as text and simple charts.

How much does Strella cost?

Strella’s pricing is flexible and scales with your company size, needs, and research usage, so you pay for the research you actually run. Contact Strella for a quote based on your study volume and recruitment needs.

How much does Conveo cost compared to Strella?

Conveo’s commercial plans start at a six-figure annual floor. Strella prices against your company size, needs, and usage instead of a fixed minimum, so the entry point is typically well below that.

Does Conveo support human-moderated interviews?

No. Conveo runs AI-moderated sessions only. Strella runs fully AI-moderated studies, human-led studies (in beta), and hybrid programs that combine both.

Which platform is better for UX and product teams?

Strella. It supports UX research alongside consumer insights and includes usability heatmaps, task analytics, and journey maps, which are the evidence product teams need to prioritize fixes. Conveo focuses primarily on consumer insights for CPG brands.

Which platform is better for B2B research?

Strella, especially when you need to reach niche audiences through expert networks. Strella recruits through integrated expert networks in addition to standard panels, which reach hard-to-reach professionals such as clinicians, engineers, and enterprise buyers. Conveo recruits through consumer and market panels.

Can both platforms run research in other languages?

Yes. Both support 40+ languages with auto-translation.

Which platform is easier to learn?

Strella. The interface is designed so a team can pick it up in minutes. Conveo’s platform is less user friendly and requires extensive onboarding.

Do both platforms meet enterprise security requirements?

Yes. Both hold SOC 2 and are GDPR compliant.

Is Strella a good fit for a small team?

Yes. Strella is built for teams of any size, and pricing flexes with your company size and research usage, so a lean team is not buying into an enterprise footprint it will not use. The same account scales into a full enterprise rollout. Conveo is built for large enterprises at a six-figure annual floor.

Can I connect either platform to my own tools?

Yes. Both Strella and Conveo offer MCP and API access, so you can query your research data from the tools your team already uses.