Why We're Bringing Human Moderation to Strella

Human moderation is now live on Strella. Your researchers can run live interviews right in Strella, with recruiting, scheduling, recording and transcription built in. Then they can hear from hundreds more people with AI-moderated interviews and analyze everything together.

Here's why this matters so much to us.

We both started our careers with research

Priya: Before Strella, human moderation was all I did. As a researcher at Fitbit ten years ago, I'd go to people's homes and watch them use the app for their workouts. When you're in the room, you get a much deeper sense of how people feel and what they're thinking. You get empathy, and I think empathy is the most important thing in research.

Lydia: As a consultant, running expert interviews was a huge part of my job. To understand how a team really worked, I'd interview tons of the people in it. It could be tedious, but it's how I found out what was really going on, and why.

AI moderation didn't change what we believe

We built Strella on AI moderation because it lets teams hear from more people than ever before. But AI moderation is a new methodology. It doesn't replace talking to people yourself.

Lydia: Research is still human-centric, even in the age of AI. We're trying to understand why people are the way they are. For the most strategic decisions a company makes, and for topics that need an emotional or human touch, a person is often still the best one to run the interview.

How we see the two working together

Priya: AI moderation is great when you have fairly structured questions and want to go deeper on some of them. Human moderation is better for big, meaty topics where you don't know where to start. I can picture a team running five hour-long, open-ended interviews themselves, then 50 or 100 AI-moderated interviews to zero in on the questions they need answered. And now both live in one place, with the analysis together too.

What you can do on Strella today

• Moderate live in Strella and bring your team into the room.
• Skip the logistics: recruiting, scheduling, recording and transcription are built in.
• Analyze it all together: ask Strella's AI chat questions across your human and AI studies, and every answer links back to what people said.

Research is about people, on both sides of the conversation. We'd love to show you what that looks like. See Strella in action.

Strella. People first. Always.

FAQ

What is human moderation on Strella?
It lets your researchers run live, one-on-one interviews inside Strella, alongside your AI-moderated research. Sessions are recorded and transcribed, and you can analyze them together with your AI interviews.

Does Strella provide the moderator?
No. Your own researchers moderate. Strella handles recruiting, scheduling, recording, transcription and analysis.

Can I use human and AI moderation together?
Yes. Many teams start with a few live interviews to find what matters, then run AI-moderated interviews at scale. You can ask questions across both studies in Strella's AI chat.