Strella Announces $14M Series A to Transform How Companies Understand Their Customers

We’re so excited to announce Strella’s $14M Series A round, led by Bessemer Venture Partners, with participation from Decibel Partners, MVP Ventures, Future Back Ventures by Bain & Company, and 645 Ventures. 

Every great company starts with understanding the customer – but as they scale, customer voices too often get buried behind analytics dashboards, slide decks, and the opinions of just a few. 

Our Traction: One Year In

Exactly one year ago, we announced Strella to the world. Twelve months later, we’ve grown in every way possible – 10x revenue, 4x customer base, and partnerships with some of the biggest enterprises in the world, from Amazon to Chobani.

The Problem: Customer Research Can’t Keep Pace

Understanding customers is the most fundamentally important activity that a business should do, but doing it well at scale is nearly impossible. Companies sit on mountains of data showing what customers do, but understanding why remains frustratingly elusive. 

Even the best marketing, product, and UX teams struggle to learn fast enough because:

1. Recruiting customers takes too long
2. Moderation requires scarce researcher time
3. Analysis is slow, manual, and often biased

As a result, teams don't have enough time & resources to make truly customer-centric decisions.

Our Solution: the AI-Native Insights Engine

We started Strella based on pain points we had felt ourselves in the workplace. Just as analytics transformed how teams understand what is happening, Strella is transforming how they understand why.

Strella unifies every step of qualitative research into one continuous insight-generating environment:

• Setup a project and recruit verified participants in minutes, not days
• Run dynamic, AI-moderated interviews on desktop or mobile that probe deeper with every response
• Synthesize insights instantly, with transcripts, clips, and highlight reels generated in real time
• Search & share everything across your org in one place

How Teams Use Strella

Companies are using Strella across every function where customer understanding matters. Product teams test Figma Make prototypes and define new features. UX researchers conduct deep ethnographic studies that once required traveling to people's homes – now done in minutes. Insights teams explore category shifts at scale, while marketing teams validate campaign ideas before launch. Even investors use Strella for market diligence and expert interviews with industry operators.

What’s Next

Our vision is that research shouldn't be constrained by the capacity of already-maxed-out research teams. Customer understanding should be woven into every decision across the organization.

We’re not just building an AI-moderated research platform.

We’re redefining what understanding your customers looks like – transforming research from isolated projects into a living system where insights flow continuously across every customer-facing function.

Join Us!

We’ve experienced explosive growth in the last year and we’re so proud to be building something that genuinely enables companies to get closer to their customers than ever before.

‍We’re hiring across multiple roles on our team – from GTM to engineering.

There’s never been a better time to join us!

Lydia & Priya

Strella Co-Founders