Strella is a customer research platform that uses AI to run in-depth interviews and generate actionable insights in just a few hours.
Understand your target audience, their needs, and the opportunity landscape
Test new product ideas or concepts with potential users.
Understand how
customers make
decisions
Assess how easy your
product is to use
Define your research
objects and get tailored
a tailored guide
Young women in tech that work in the NYC metro area with 3 years of Java or Python experience
.svg)
We use a mix of spreadsheets and our accounting software. Usually, our team logs expenses weekly, then I review and upload them at the end of the month. It’s not perfect, but it works.
You mentioned “it’s not perfect, but it works” — can you tell me more about what “not perfect” looks like?
What happens in those moments when the system breaks down or feels frustrating?
What flavor territories are people craving but can’t currently find?
Based on the interview responses, participants tend to fall into 3 distinct groups depending on what motivates their flavor curiosity – those drawn to nostalgic comfort, sensory novelty, and mindful indulgence.
“I was amazed by the speed to insights, how seamless it is to build discussion guides, and the AI moderator's ability to ask thoughtful follow up questions based on responses!”
“Strella gave our team a rapid path to actionable insights, compressing weeks of internal analysis into just a few days. The platform helped our team move quickly on critical business decisions, and we’re looking forward to tapping into their capabilities for future digital product and UX innovation.”
“Before Strella, studies took weeks. Now we get insights in a day — sometimes in just a few hours. And because participants open up more with the AI moderator, the feedback is deeper and more honest. Research is now faster, richer, and easier to access across our team.”
“Before Strella, we only had the bandwidth and budget for 1-2 qual research projects a year. Now, our qual capabilities are fully unlocked. The change in our speed to insight has been nothing short of groundbreaking.”
“What would have taken weeks – likely four straight weeks of effort – was condensed into a few days. The amount of time saved is so massive. Plus, without Strella our confidence in our launch would have been nowhere near as high.”
“Strella saved us weeks of work on our new onboarding flow. We gathered actionable insights and were able to make fast changes in just 24 hours!”
From the first question to the final edit, AI generates unbiased discussion guides and refines them as you go — so anyone on your team can launch studies like a pro.
AI-moderated interviews adapt in real-time based on participant responses to probe deeper, helping teams scale insights without stretching their bandwidth.
Because research is only as powerful as the decisions it inspires, instant highlight reels bring customer stories to life — and make insights impossible to ignore.
Moderate customer conversations yourself or let Strella’s AI step in. Either way, you get quality insights faster.
Get insights from customers you already know or explore up to 8M global participants through Strella’s panel.
From usability testing to competitive analysis, Strella adapts to the research you need.
Ask any question and instantly generate a video with Strella's chat feature.
Uncover the reasons behind customer
behavior with smart probing.
From individual participants to big-picture objectives, Strella surfaces insights across customer segments.
Find the right audience around the world, no matter who you need to reach – B2B, B2C, or anything in between .
From English to Mandarin to Spanish, Strella conducts research across 17+ languages.
Customers can complete interviews with Strella around the world, in any time zone, so you can get insights by tomorrow morning.
