If your team is evaluating AI customer research tools, Strella and Outset are likely on your shortlist. Choosing the right AI-powered research platform can significantly improve the speed and quality of your team’s learning and insights.
Let's explore their differences to help you confidently select the best fit for your team's needs.
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Most research teams aren’t starting from scratch—and Strella gets that. With Strella, you can upload prior interviews, sales calls, or research notes and query them directly in the platform. It’s the only AI research tool designed to build on the work you’ve already done.
No more waiting for post-processing or manual tagging. Strella generates highlight reels, AI-written summaries, and dashboard-ready insights in real-time—so teams can act faster without sacrificing depth.
Whether you're running one project or many, Strella’s pricing model gives you control over spend. There are no astronomical retainers — just flexible, modern pricing that scales with your team and budget.
Flexible enough to meet any team's customer research needs, and drive real & measurable impact
"We were blown away by how much benefit we saw from using Strella. It enables us to run tests more efficiently & frequently - it’s as if we’ve added a member to our team focused solely on UX."
“I was amazed by the speed to insights, how seamless it is to build discussion guides, and the AI moderator's ability to ask thoughtful follow up questions based on responses!”
"Compared to other user research tools I’ve used, Strella is smarter at uncovering the insights that truly matter. It was a mic drop moment when I played the highlight reel - hearing the insights surfaced from real users has been a game changer for us."
"Strella has enabled me to increase my research output, and the quality of insights have been accurate and actionable."
"Strella's multilingual AI moderator has allows us to connect with and gather feedback from customers we couldn't reach before. Having those insights get instantly translated and included in the synthesis and report is hugely valuable"
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“Strella makes it effortless for our team to gather continuous user feedback at a scale and frequency that was previously impossible.”
“Strella has enabled me to do fast, continuous research - I was especially impressed with how adaptive and dynamic the AI moderator was.”
“Before Strella, we only had the bandwidth and budget for 1-2 qual research projects a year. Now, our qual capabilities are fully unlocked. The change in our speed to insight has been nothing short of groundbreaking.”
"With Strella, I can streamline the entire process of planning, conducting, and reporting on a moderated test from weeks to just a few days—sometimes even just a couple of hours. It’s a game-changer!"
"Strella saved us weeks of work on our new onboarding flow. We gathered actionable insights and were able to make fast changes in just 24 hours!"
"The best UX research isn’t AI vs. Humans—it’s AI + Humans. Specifically AI + Strella. With Strella I was able to create a better analysis than on my own... In 1/10th the time."
"Before Strella, studies took weeks. Now we get insights in a day — sometimes in just a few hours. And because participants open up more with the AI moderator, the feedback is deeper and more honest. Research is now faster, richer, and easier to access across our team."
"Using Strella has significantly accelerated our research timeline! Without Strella it has taken our team a month to schedule and complete 6 interviews. With Strella we were able to run 15 interviews in less than 48 hours!"
"We were blown away by how much benefit we saw from using Strella. It enables us to run tests more efficiently & frequently - it’s as if we’ve added a member to our team focused solely on UX."
“I was amazed by the speed to insights, how seamless it is to build discussion guides, and the AI moderator's ability to ask thoughtful follow up questions based on responses!”
"Strella has enabled me to increase my research output, and the quality of insights have been accurate and actionable."