Launch studies with confidence
From the first question to the final edit, AI generates unbiased discussion guides and refines them as you go — so anyone on your team can launch studies like a pro.
Run 100 customer interviews by tomorrow morning
Strella is a customer research platform that uses AI to run in-depth interviews and generate actionable insights in just a few hours.
Results in hours
Deeper insights
Affordable research
Scale instantly
Your customers are waiting to tell you everything. Listen to them.
Customer-obsessed companies already run their research with Strella
Still running research the old way?
Traditional qualitative research takes weeks to complete, and unmoderated studies only provide surface-level feedback. For teams who need deep customer understanding, there's now a better option.
AI-moderated research mimics unmoderated studies but adds an AI interviewer that probes intelligently, producing feedback that feels closer to traditional qualitative research — at a fraction of the time and cost.
AI-moderated research works
for any type of study.
Deep research every team can run.
“I was amazed by the speed to insights, how seamless it is to build discussion guides, and the AI moderator's ability to ask thoughtful follow up questions based on responses!”
Sarika Patel
Lead, Product Researcher
“Strella gave our team a rapid path to actionable insights, compressing weeks of internal analysis into just a few days. The platform helped our team move quickly on critical business decisions, and we’re looking forward to tapping into their capabilities for future digital product and UX innovation.”
Jackson Mlawer
Head of Product & Technology
“Before Strella, studies took weeks. Now we get insights in a day — sometimes in just a few hours. And because participants open up more with the AI moderator, the feedback is deeper and more honest. Research is now faster, richer, and easier to access across our team.”
Brian Santiago
Sr Product Design Manager
“Before Strella, we only had the bandwidth and budget for 1-2 qual research projects a year. Now, our qual capabilities are fully unlocked. The change in our speed to insight has been nothing short of groundbreaking.”
Casey Greulich
Senior Director, Consumer Insights
“What would have taken weeks – likely four straight weeks of effort – was condensed into a few days. The amount of time saved is so massive. Plus, without Strella our confidence in our launch would have been nowhere near as high.”
Jordan Kleinman
Sr. Manager, Growth
“Strella saved us weeks of work on our new onboarding flow. We gathered actionable insights and were able to make fast changes in just 24 hours!”
Jack Jundanian
Director of Operations & Analytics
The modern way to go from
research objective → customer insight.
Talk to more customers at scale
AI-moderated interviews adapt questions in real-time based on participant responses to probe deeper, helping teams scale insights without stretching their bandwidth.
Share what matters, fast
Because research is only as powerful as the decisions it influences, instant highlight reels bring customer stories to life — and make insights impossible to ignore.
You'll never want to run
research without it again.
Other AI research tools
Traditional quant
Traditional qual
Rich, qualitative insights
Yes
Varies
No
Yes
Unlimited scale
Yes
Varies
Yes
No
Moderation type
Conversational AI moderator
Voice survey
Unmoderated
Human moderator
Time to get results
Hours
Days
Hours
Weeks
Instant AI-generated highlight reels
Yes
Varies
No
No
Integrates with existing research
Upload own interviews, query existing research
No
Yes
Yes